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Pirelli: What animal is this?
Pirelli made this advertisement with the logan: There is nothing eco-friendlier on the road. I can think of more than one that is eco-friendlier but the idea behind this is simple but very creative....
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Dunlop: Stolen tires
Sometimes you can see a car in the streets standing on concrete blocks and no more wheels. It’s a pretty familiar image, but in this case the tires were more important than the rims. I think it’s...
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Bridgestone: Old tyres
This year there were a lot of changes in the regulation in F1. But there’s also something that didn’t change: Bridgestone as only official tYre supplier in the Formula 1. Company: Bridgestone Agency:...
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BMW: Cutting through winter
A mailing to BMW customers to promote BMW’s cold weather tires. It’s really simple but oh so playful. You have to cut this mailing open by tearing out a piece of road. This is really fun. Company: BMW...
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Mercedes: Dirty Cover Letter
“Before you can work for a company, you’ve got to apply for a job. And that means; writing a letter”. Mercedes therefore came up with this crazy idea. They’ve put a motivation letter on the tires of a...
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Goodyear: Vintage sexist commercials
Last week we’ve ran across these two incredibly sexist commercials for Goodyear. Back in the sixties everybody believed women are bad drivers, just look this woman’s facial expressions. Company:...
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